Find Your Next Real Estate Agent on Facebook

Find Us On Facebook

2 out of every 3 people searching for a real estate professional will research extensively online prior to working with them according to the National Association of Realtors.

Is this a good practice?

Well, why not learn about your next real estate professional through Facebook and bypass the normal corporate PR-speak found on the business website for a little more personality? Facebook in fact allows you to to not only learn how others feel about a realtor, it is a fact that more folks are choosing to get their news from Facebook. A study by Pew Research indicates that 63% of Americans get their news from Facebook these days. This all implies that there should be quite a bit shared by today's real estate professional on Facebook.

So what should you expect to see on a real estate professional's Facebook Page?

Probably something like this as stated by social guru Guy Kawasaki speaking to a group of realtors:

“Value comes in the form of information and assistance. You want to establish a position where people see – through your social media efforts – that you know what you’re doing and are helpful…The point is to make yourself useful and valuable. To build credibility; to build trust…”

In other words, look for helpful information, transparency and personality.

You can find Ray Martinez, Real Estate on Facebook too.